OPERATING PHILOSOPHIES

London Broadcasting believes that the following philosophies will allow
us to succeed:

Sales Driven. We believe that a well trained, highly motivated, highly incentivized sales and marketing group are strategic to the success of station operations. Strong and creative sales efforts will result in revenue growth from traditional advertisers, Internet broadcasting, and syndication revenue from original programming.

Create, Develop and Maintain Local News Franchises. We believe that a successful local news operation is essential in operating a local television station and the basis for local advertising revenue. News audiences generally have the best demographic profiles for advertisers, serve as strong lead-ins for other programming and create the brand for the station.

Develop Creative Programming for New Media. We believe the broadcaster must find new ways to create unique entertaining, informative programming and make that programming available to our viewers whenever and wherever they so desire. We are uniquely positioned to exploit the new opportunities that the Internet and digital broadcasting afford us. We will not hesitate to be creative risk takers always using “words, pictures and music” to entertain and inform.

Maintain Strict Cost Controls. As we expand, we will achieve operating efficiencies by applying scale in the purchase of programming, capital equipment and vendor services. The company will exercise strict cost controls on all operating expenses.

Employees. We truly believe that employees are the key to success. We will treat every employee with respect and dignity, encouraging creativity. We believe that running a media company should be “fun”. But, as we have “fun”, we will also be accountable to our stakeholders.

Responsible to the Community. We take very seriously our responsibility to the community and will conduct our business in such a way that we meet or exceed the requirements set forth by the FCC and community standards.

Expand Through Selective Acquisitions. We seek to grow through acquisitions. By acquiring other media properties and providing unique programming to the local communities, we will meet the needs of our viewers and advertisers.